Joann Lynch specializes in transportation market research for public agencies. She excels at travel behavior analysis, leading studies that inform transportation planning and modeling practices. Joann conducts innovative research and impactful analysis on day-to-day travel patterns and emerging transportation trends. She has continually advanced state-of-the-art practices on smartphone-based transportation studies. She specializes in the design and management of complex multi-day smartphone-based transportation studies using RSG’s app, rMove. In 2020, Joann led RSG’s project work to adapt survey methodologies and questionnaires to rapidly collect COVID-19 behavioral impacts on mobility.