Mr. Higginbotham brings over twenty years of professional experience and thought leadership in transportation service and operations planning, capital projects, asset management, market analysis, fare management, and technology innovation.

Herbert has led the development of market and equity analyses and service restructuring projects for large and small transit agencies across the country. In these roles, he works frequently with transit executives and boards on topics related to organizational governance, change management, and new mobility solutions.

He has managed a variety of projects focused on adapting transportation policy and organization to customer needs and new technology, and writes and speaks frequently about the changing mobility landscape.